Ceri Shaw



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Bethan Lloyd Debut Album 'Metamorphosis' released 7th of April via Soulpunx Records

user image 2023-03-24
By: Ceri Shaw
Posted in: Music
Bethan Lloyd is a Welsh artist whose trance inducing vocals expand over an ocean of rave inspired production, harmonic layering and otherworldly ecstasy. Her sonic exploration has taken her from training as a classical singer, immersing herself in Berlin’s experimental music scene, to learning with shamans, masters and the ancient teachings of the natural world. In her latest album, Metamorphosis, Bethan, producing alongside Pre-Human bandmate and master of noise Isaac Ray, takes her intense explorations of the spirit and emotional realms and blends them into something playful and danceable, a gritty experimental pop.

1.Boss Of Big Dreams
2.No Umbilical
5.Cutting Circuits
6.Parasitic Yes
7.None Of The Above
8.Whatever We Delete
Using expressive vocal layers and hypnotic acid breaks to pull the listener into an ecstatic experience, Bethan Lloyd begins this album by exploring the primal state of emptiness, a place where no thought exists and only being, acting and living remain. It is this state of emptiness and often The landscape itself which becomes the inspiration for Bethan's creativity. She is frequently journeying with her sonic tools to ancient Neolithic sites and places of awe and wonder and allowing her surroundings to inspire a unique vocal soundscape. A soundscape that stirs up a sense of the forgotten past. The album explores the cosmos and the dark euphoria within it, the themes of mind control and diluted society ask a question about where we are headed as a collective. The music is a spell for transformation. A cry for a return to sovereignty and autonomy of mind and body. This project delves into the philosophy of animism, guiding humanity back from its abusive relationship with nature. Cutting the chords of consumerism. Cutting the circuits of control and returning to our true gifts, to the web and to the void.

“Gorgeous” Amy Lamé’s ‘Sunday Girl’,
Amy Lame, BBC Radio 6
“This is good! Impressive stuff from Bethan Lloyd”
Huw Stephens, BBC Radio
“Folky vocalist to power your pagan rituals”
James Thornhill, Electronic Sound
“For Welsh artist Bethan Lloyd, the “voice” is a multi-faceted wonder - a tool, a weapon, a healing tonic.”
James Thornhill, Under The Radar Mag
“Bethan's inventive use of dream-like, layered sounds is otherworldly.. a rousing electronic set overlaid with distinct vocals... if it’s at all possible to imagine Gothenburg band The Knife singing in Welsh, then you might well be onto something.”
Susan Hansen, Clash Magazine
"A deeply emotive swirling electro pop that fuses together Lloyd's folk influenced, pagan like, refrains that gradually creep from personal and enveloping to swooping awestruck call to the heavens, underpinned by an intricate and pulsing tapestry of shadowy electronic sounds"
Bill Cummings, God is in the TV Zine
“I love the synths I love Bethan Lloyd voice, I love the the lyrics. It's just brilliant. She is just brilliant. Very enigmatic presence in many respects and a true artist.”
Adam Walton BB Radio Wales
“I saw Bethan play at Focus Wales… She blew me away.. She was one of my favourite artists of the festival… I love her music”
Bethan Elfyn BBC Radio Wales
“Bethan Lloyd is awesome, she is an incredible musician and singer”
Zakia Sewell, NTS  Radio