A locally brewed bitter has seen production double since its successful launch in October 2010 and now producers are hoping for a surge in sales as competitors from around the globe descend on Llangollen for the 65 th International Musical Eisteddfod.

Llangollen Bitter, which was brewed and created by Steven and Ynyr Evans of Abbey Brewery, will be available to samples at the brewerys stand on the festival site and purchased in local establishments around the town.

The brewery is sponsoring Folk Friday a vibrant day devoted to British and world folk music on Friday 8 th July. For the first time, a special line-up of folk artists will entertain crowds gathering on the field. The programme aims to compliment the competitive performers drawn from around the world.

Ynyr Evans says: Were thrilled with the response to Llangollen Bitter since it was launched at the end of last year and hope that it continues to grow and grow. The beverage will be available throughout the week on the field and at Llangollens pubs but it could also be the perfect accompaniment to Folk Fridays entertainment.

Mervyn Cousins, Chief Executive of the Eisteddfod, adds: This Eisteddfod is able to continue each year and attract competitors from all over the world thanks to the support and generosity of local businesses, like Llangollen Bitter. Were thrilled that theyre supporting the festivals latest addition, Folk Friday. Were hoping the line-up, which includes Mabon and the Cornish Shantymen, appeals to folk lovers who may want an early start to their weekend at the International Eisteddfod.

Tickets for Folk Friday can be purchased in advance via the ticket hotline on 01978 862001 or on the website www.llangollen2011.co.uk Alternatively, tickets will also be available at the entrance gates.