Staff at the Jenkins Bakery shop at 9 The Rhiw Shopping Centre in Bridgend helped to launch the company's summer campaign to raise money for Cancer Research.
The 'Pink Week' campaign is running all week at Jenkins Bakery shops throughout South Wales.
"We hope to raise more than 2,000," said area manager Fiona Snook.
For every chocolate dip sold at Jenkins bakery shops, 5p will be donated to charity.
Fiona added: "We have supported the charity for the last two years and on both occasions have raised 1,850, through customer donations collected in the shops and also by donating 5p for every chocolate dip that we sell.
"It would be great if we could reach 2,000 this year and Im sure everyone on the Jenkins Bakery team will make an effort by decorating their shops and window displays pink to draw attention to customers to help support such a good cause.
"The shop managers have Cancer Research UK pink T-shirts to wear and staff will be wearing pink T-shirts during the fund-raising week."
Pictured above (left to right), Bridgend staffChloe Rowlands, sales assistant,Rhian Beech, assistant manager, andRita Sharland, branch manager.
"It would be great if we could reach 2,000 this year and Im sure everyone on the Jenkins Bakery team will make an effort by decorating their shops and window displays pink to draw attention to customers to help support such a good cause.
"The shop managers have Cancer Research UK pink T-shirts to wear and staff will be wearing pink T-shirts during the fund-raising week."
Pictured above (left to right), Bridgend staffChloe Rowlands, sales assistant,Rhian Beech, assistant manager, andRita Sharland, branch manager.