Father Christmas is making a welcome return to Llanelli Rotary Club's Grotto this weekend.
The grotto will be based at Llanelli Indoor Market for the next two Saturdays.
It will then move to the Tesco superstore in Llanelli for the countdown to Christmas (times and details in the poster above).
Last year, the Rotary Club Grotto raised more than £3000 for local charities when it was based at the old BHS store in Trostre.
'Santa' is flying down from the North Pole to sit in the special Rotary Grotto which has been provided by Llanelli firm Sheds and Chalets.
Father Christmas is being accompanied by some specially-dressed Rotary Club 'elves'.
Rotarian Alison Evans said that last year's Grotto was such a hit with children that opening hours have been extended this year.
Alison said: "Santa is full of the joy of Christmas and most of the young visitors who call in to see him at the Grotto are delighted with the experience.
"This will be the third year running Llanelli Rotary Club has played host to Father Christmas.We are, of course, grateful to Llanelli Market, Tesco, Llanelli, Sheds and Chalets and everyone else who has helped with the Grotto.
Alison, Junior Vice President of Llanelli Rotary Club, added: " We are seeking to raise money for local charities. For the last two years, we have been located in BHS Llanelli, but sadly not this year.
"We have struggled to find a nice new warm home, but we are pleased to say we are in the Indoor Market in Llanelli on Saturday 19th and 27th November, and then we are moving down to Tesco in Trostre for Saturday 3rd, 10th and 17th December, plus every day from Sunday 18th to Friday 23rd. We will be there from 10.00 until 16.00 each day, and the entrance fee is £3 per child.
"Last year, we raised a spectacular £3,000 and it was shared between Bobath, Debra, Llanelli Centre for the Deaf and Hands for Alan.
"This year we are raising money for Ty Hafan, Wales Air Ambulance, Action for Children and Dementia Friends.
"We are hoping to do as well as last year and, as well as the grotto, we will be doing some collections to boost the funds for these well deserving causes."
Some photos from previous years at the Llanelli Rotary Club Grotto.