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Carmarthen's new shopping centre backs Mayor's Fun Run
Carmarthens new St Catherine's Walk Shopping Centre will be the major sponsor for the 30th annual Mayors Fun Run.
The centre signed up to back the race series this week.
Mike Pugh, the manager of the St Catherine's Walk Shopping Centre, said he was delighted to team up with the organisers of the Carmarthen Mayors Fun Run and races.
It is always our aim here at the St Catherine's Walk Shopping Centre to play as active a role as possible in the community and commercial life of Carmarthen, said Mr Pugh.
The Mayors fun run races have a great reputation and our cash injection as major sponsors should ensure that the 30th annual races are very memorable.
The race date is being moved next year from the traditional Easter weekend to the May Day Bank Holiday on Monday, May 2.
Mr Pugh added: It is in the interests of all traders and businesses in the town, not just St Catherines Walk, that we see as many people as possible visit Carmarthen on race day.
We want people to appreciate that Carmarthen is now a destination town for restaurants, entertainment and shopping with a whole host of different attractions.
The annual Carmarthen Mayors Fun Run helps to put the town on the map and anything we can do as a shopping centre to raise the profile of the town has to be a good thing.
Mr Pugh, who is an enthusiastic road and fell runner, said he was delighted to report that St Catherines Walk was already a huge hit with customers.
Shops and restaurants at the 74 million St Catherine's Walk are among the best performing in the country.
The centre has attracted more than 150,000 visitors every week since it opened
It also hit 180,000 on a number of occasions.
Race organiser Noelwyn Daniel said he was delighted to be able to name St Catherines Walk as the major sponsors for the Mayors Fun Run.
Mr Daniel added: We have been hugely encouraged by the support of the team at St Catherines Walk and we are hopeful that this 30th annual race will be the start of a new era for the event.
Entry forms will be published in the Carmarthen Journal in the new year.
Mr Daniel said changes to the race format and route would be announced over the next few weeks.
The 2010 races raised cash for four Carmarthen charities and organisations - 500 each for Awaydays, Womens Refuge, Bi-Polar Organisation and Towy Salmon Swimming Club.
Details of the 2011 charities will be released in the next few weeks.
