Gaabriel Becket


 

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Playing with guerilla marketing for the West Coast Eisteddfod

user image 2012-09-23
By: gaabi
Posted in: Books

200 PAPER DAFFS ( SEE PICS BELOW ) WILL BE PLANTED AROUND PORTLAND. FIND ONE AND BRING IT ALONG TO THE WEST COAST EISTEDDFOD FOR $2 OFF AT THE DOOR!!

I have to make some fliers for this year's West Coast Eisteddfod in Portland. In the past, the best promo lines for us, with the greatest return, have been online and we do lots of marketing there but I always want to find things that will bring more local, non-Welsh-ish people to our event so that makes handbills, fliers and posters important.

I think less and less people will pick up a flier or a handbill or bother to read or keep one if you hand it to them so I'm brainstorming on ways to make them more interesting and more memorable, on a tiny non-profit budget! I had the idea to do handbills as a pinwheel so that's what I'm trying, a little red dragon and black text on a yellow background, attached to bamboo skewers with a push pin - the prototype has a clear push pin but I'm going to replace that with an orange push pin to make it more daff like. We'll stick in the ground all over town and I was thinking I might add a "bring this in for $2 off at the door" offer on it.

I was thinking I'd also reverse the direction of the dragon and make the "petals" more rounded - - what does anyone think?

And, two pix of Ceri with it and sticking it in the ground -

Ceri Shaw
09/25/12 09:47:03PM @ceri-shaw:

200 PAPER DAFFS ( SEE PICS ABOVE & BELOW ) WILL BE PLANTED AROUND PORTLAND. FIND ONE AND BRING IT ALONG TO THE WEST COAST EISTEDDFOD FOR $2 OFF AT THE DOOR!!


Ceri Shaw
09/25/12 08:08:50PM @ceri-shaw:

Looks like I'm off up the road with a bag of paper daffs to plant

Leaving the hat in the house this trip!


gaabi
09/25/12 08:06:54PM @gaabi:

Those are great ideas, yep I want to use this idea again in the future when I've got more time to play with the design - I wanted to do an orange push pin in the center for the center of the flower but couldn't find them, when I have more time I'll stock some. And rounded the tines would definitely be more daff like - will take a pic when we go do a bunch downtown all together - I've punctured my thumb a bunch of times doing this >:E

I re-did it a little so it's 2-sided and here's a close up and some in a jar awaiting distribution -


Ceri Shaw
09/23/12 02:53:20AM @ceri-shaw:

Any excuse to show off my new hat


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