In the early years of the twentieth century,the High Street in Haverfordwest offered a wide selection of shops.

Although'ready- to- wear' clothes were becoming moreavailable, many ladieshad their garmentssewn by skilledseamstresses.

J. Llewellin Phillips soldchildren's and ladies 'undergarments' as they were euphemistically called.

Corsets were expensive, but essential for the 'hour glass' shape that many young and not-so-young ladies aspired to.

By 1913 the motor car, open-topped then, was becoming popular with the more affluent.

Lady passengers oftenkept theirwide brimmed hats on their heads by securing them with ribbons. Thehats sometimes sported veils that came over the face to protect the eyes from dust.

Miss Flora Phillips ranamillinery business from 29, High Street and other milliners in the town included Miss Emma Simlett in North Street and Mrs Kate Llewellin in St. Martin's Place.

The 'Pembroke and County Guardian' of 18th July, 1914, caught a hintthat fashions in Londonwere adapting to the new mode of transport.

West End milliners were making soft little hats for summer, with or without a motoring veil. The brim had shrunk to 'a mere nothing' andthe prettiest models were in a 'flattering shade of mole, lined with exquisite delphinium blue'.

Mr Tom Davies,ran the 'County Clothier' at the top of the High Street, selling men's clothes. Lower down, atNumber 16, Arnold Abraham had bicycles for sale at 4-10 shillings. Most young boys, and many girls, yearned for one, but only the richer people could afford them.

The architecture of the High Street is varied and elegant. Prosperous merchants lived in some of the houses during the eighteenth century and County families also had homes here, enjoying extravagant balls and parties during the winter months. W.H. Smith traded from a building which had survived from the sixteenth century.

The High Street is steep and tinkers often beat their sick animals when they could not pull heavy loads up the hill. This resulted in prosecutions, reported in the local papers.