Very interesting business, this. Having put 5 of my Angel Mountain novels onto the Kindle Store on Amazon, everybody has been telling me that I must do a free promotion. So I have set it all up, and "On Angel Mountain" is available free, for 5 days (that's the maximum allowed in a 90-day period).

So far so good. But it's incredibly difficult to find a new "freebie" like this on the Amazon web site. There is a "top 100 free Kindle books" page, but to get onto that you have to have some free downloads in the bag, and the mechanics that operate are mysterious indeed. So how do you get the downloads rolling? Hard grind, I'm afraid -- lots of Emails to your friends and colleagues, lots of tweeting, lots of Facebook entries. Social media are the things that matter -- and apparently (according to the Ebook millionaires) word of mouth and twittering take over after a while, and your happy fans will run the whole marketing campaign for you by liking you, posting reviews, and texting one another.

Somehow or other I have got "On Angel Mountain" in to the top 100 free Kindle books, and it was up to number 39 last time I looked. It will probably pop up and down depending on how many downloads there are in each hour. There have been 1600 downloads so far -- which I suppose I should be happy about! Interestingly, as things got moving there was a 50-50 split between USA and UK downloads, but now downloads in the UK are about double those in the USA.

I'll keep you posted! here is the essential info, if anybody wants to download the book:

A Welsh bestseller, 26,000 pbs sold. Free /Kindle: On Angel Mountain - Brian John. Enjoy! http://www.amazon.com/dp/B007GATW2O